SEO For Small Business » Google

Choose The Right Keywords

admin — Thu, 08 Oct 2009 14:45:59 +0000

An SEO Service can help you select the right keywords. A good affordable seo service that is. Why are keywords important? Because that is where it all starts. Spend your time on the wrong keywords can be a costly mistake. That is why it wise to use a professional seo service that understands the importance of keywords and how they will make or break your seo campaign. A bit of advice – do NOT fall in love with your keywords. A recent client of mine insisted that his market had only one keyword phrase that mattered. That phrase did indeed have a good volume of search, but I pointed out to him that it had another meaning, and that alternate meaning had no commercial intent or relevance to his website at all. I suggested a different set of keywords that my research showed to be potentially profitable, but he would not be persuaded. He “loved” his keyword, and it was the only one he wanted to optimize for. I even wrote up his work proposal with a disclaimer that I did not believe it was a keyword to pursue. Well, we optimized for it, and 5 weeks later we made page 1 of Google. We eventually wound up at #3 before the customer admitted he could do nothing to convert the traffic to sales. There is a happy ending. We wound optimizing for a small set of key phrases that sent some decent traffic. We also found a couple other sources of PPC traffic that converted nicely! To learn a little more about keywords, download Keyword Konfusion on our download page.

Affordable SEO Services

admin — Thu, 08 Oct 2009 14:20:42 +0000

I am finding out affordable means different things to different people. Especially affordable seo services. Running a number of online ventures including e commerce sites, I know the true value of advertising. Spending money to get people to my site is second nature. The idea is to generate more revenue than I spent on the advertising. This is accomplished by testing and tracking results for each ad campaign. Almost every campaign can be refined into a profit producing campaign. Now search engine optimization can be considered a form of advertising. The attraction seems to be that it is free advertising, but is it really free? I don’t think so. You are going to have to spend either money or time to get your site listed high in Google’s rankings. What is your time worth? Put a value on it and then multiply that times hundreds or even thousands for the hours you are going to spend learning seo, running link campaigns, and creating content. An seo pro has the tools and the talents to optimize your results in a small fraction of the time. And probably a small fraction the real cost. Use our contact page to discover just how cost effective seo services can be.

SEO By The Pound

admin — Mon, 29 Jun 2009 14:00:43 +0000

Some time ago I asked my lovely wife, Tinkerbell, “how much should I charge for SEO services?”. Her charming answer was “charge by the pound”. I’ve grown accustomed to sarcasm so I let it go, but the more I thought about it, the more sense it made. Every site is different as is every market. It makes no sense to me advertise your minimum charge for seo as 750 dollars a month. If you own site that sells lamps made out of granola sculptures you should not have to pay that kind of money to rank #1 in Google for such an obscure phrase. Granted, there is not much call for granola lamps, but every market has a different level of difficulty to rank high in the search engines. My basic charge right now is $150 per month. Depending on how much your website “weighs”, determines how many months I will perform seo services at that price or If there is a greater first month charge. You can check out my pricing guidelines on the Prices page. I try to make SEO affordable for everyone, especially sites just starting out. To find out how much your website weighs go to the Contact Page.