Search Engine Optimizing, or SEO is a very cost effective way to spend some of your advertising budget. I am often asked by prospective clients why they should pay for SEO services. I think a good explanation is illustrated by a client of mines statistics. Before hiring us, my clients site was indexed in Google for about 4 fairly competitive search terms that were related to their service, but they showed up in the search results any where from 35 to 300. After performing keyword research we decide that there were only about 6 search phrases that really pertained specifically to their product so we targeted those. The customer had pretty good tracking in place and was seeing about 100 visitors a week from search engines. After 7 weeks of SEO we had page 1 on Google for 5 of the 6 search terms and search engine traffic to the site had increased by approximately 180 visitors a week. After 4 months the total increase in visitors was more that 1850 visitors over average. The client paid us $600 total for that 4 months yielding a cost per visitor of about 32 cents a visitor. The client was kind enough to share with us his pay per click cost, which is just over a dollar per visitor on average. To me, there is no better way to increase your targeted traffic than SEO. Use our “contact” page for a plain english explanation of what we can do for you!

This entry was posted on Friday, June 26th, 2009 at 9:24 am and is filed under Business, Marketing, SEO. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.